From researching the coming of age genre I have found that a typical target audience includes both genders between the ages of 12 and 25. This is because it is common for the young age of the protagonist and their experiences because of this, to resonate with an audience of the same age. Therefore we will be targeting a similar demographic.
We have chosen 12 year olds and the youngest audience members for our film as we have decided to rate it as 12A (according to the BBFC guidelines). We also believe that the reflective tone of our film may be too mature for an audience younger than this as they may not have experienced many of the events our protagonist experiences.
We have chosen 25 as our oldest audience as they are likely to resonate with the reflective tone of our piece. This age group is likely to have had the same experiences as our protagonist and therefore may relate more to the message of our film about enjoying your youth.
Our short film conforms to the same conventions as the coming of age short films I have analysed. Therefore we will be targeting the same age groups as these films, however, we will primarily be focusing on a female audience. We believe that, due to our protagonist being a teenage girl and the secondary characters in the film also being girls, our film would be more relatable, and thus more enjoyable, for a female audience. However the overall concept of the film is to enjoy growing up and enjoy your youth, and this is a theme that can relate to both genders. Therefore we will not be excluding males as a possible demographic for our film.
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