Film Information:
St Trinian's follows the narrative of a group of troublesome school girls who stage a robbery in order to save their bankrupt school. The film falls into the genre of a teen comedy, and has a rating of PG-13. The film had a small budget of $13 million and was released in the UK on the 21st of December 2007 by Ealing Studios. The particular review page I have found is from Empire magazine. Empire magazine is the biggest selling film magazine in Britain and thus must adhere to a primarily British audience.
Key Image:
The key image of this poster is a long shot of the main characters of the film. The image covers the majority of the double page spread and thus is the first thing the audiences eyes are drawn to. From the image the audience may decipher that the film belongs to a teen genre due to the young ages of the protagonists. The characters also appear quirky and unusual in their fashion sense, thus suggesting that they are misfits or outcasts. Their positioning and stances also connote determination and and confidence. Thus, along with their mismatch school uniforms, this may connote to the audience the theme of rebellion; which is prominent within this film.
The main image also provides an insight into the location of the film as big ben and nelson's tower are clear in the back ground of the image. Thus the audience may easily identify the location of the film as London. This also relates to the readers of Empire Magazine (a predominantly British magazine), as they are likely to identify with the location and thus may have more interest in the film.
Mis En Scene:
The costuming of the characters in the main image effectively conveys to the audience the theme of rebellion that is prominent within the film. Each character has a personalised version of the school uniform, thus revolting against the purpose of a uniform and asserting their individuality. A school uniform also suggests youth, and therefore allows the review to appeal to the correct audience for a teen film. The setting of the main image is also conventional of a coming of age film. It is clear to the viewer that the location of the image is London, and thus the film is set in an urban, city environment. This therefore provides an insight into the narrative of the film. Also, the use of such a familiar location may intrigue the audience as they can identify with the setting of the movie.
Use of Colour:
Blue is the most prominent colour on this review page. It has been used for the key quotation across the top of the review, along with blue ink-like splotches around the perimeter of the page. The blue markings along with the graffiti font of the quote, connotes a sense of carelessness and rebellion. The similarity of the blue markings to ink spots also connotes a school environment. Thus coinciding with the narrative and successfully advertising the film.
A strong use of colour has also been used for the heading of the page. A yellow text box has been used for the text 'first look: St.Trinian's'. The use of yellow successfully draws the eyes of the viewer as it contrasts the cool toned colour scheme used for the majority of the page, thus causing the title of the movie to stand out in the reader's mind.
Orthography and Graphology:
For the majority of the text, a plain Times font has been used. This clearly displays important information for the reader and thus makes the review plain and easy-to-read. In order to highlight specific information within the review, orthography has been used. By capitalising a portion of the first sentence of the review, the reader's eyes are drawn to the words. This is a common convention within magazine reviews and thus shows that this review conforms to a typical magazine layout. Capitalisation has also been used for the large quote across the top of the page. Again, this draws the attention of the reader and makes the quote more demanding to look at.
Text:
The most prominent text on the page is the quote, 'hogwarts for pikeys!'. This quote is rather explicit and thus draws the readers attention. It also hints towards the tone of the narrative and introduces an element of dark humour; thus conforming to the comedy genre of the film. The narrative follows the schemes and adventures of a group of rebellious teens. Therefore this quote coincides with the attitudes and characters displayed in the plot. Two further quotes from film critics are displayed on the page. This therefore intrigues the reader as the films appears to have been praised by professionals.
The review itself has been written in a largely colloquial tone. This coincides with the narrative of rebellion and youth, as the informal tone connotes a sense of immaturity. This therefore successfully advertises the film and depicts the narrative as fun and interesting.
How Does the Review Advertise the Film?:
This review page has created a strong marketing campaign as each element of the page links to the rebellious, humorous nature of the narrative. By reading this review the audience may decipher whether or not they are within the target audience of this film and whether the genre would be appealing to them. Once the target audience had been distinguished, the review presents the film in a colloquial, explicit and easy-going manner. Thus suggesting that the film will be entertaining and fun for the viewer.
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