Ancillary Research: Poster Analysis - Palo Alto

Ancillary Research: Poster Analysis - Perks of Being a Wallflower

Ancillary Poster Research: Moodboards

For our first ancillary product we have chosen to create a film poster. I have created a moodboard of film posters within the genre of my film, in order to develop initial ideas. 

Whilst researching the coming of age genre, within the medium of short films, I found that it was a genre that has very rarely been explored. Therefore, there were very few short film posters that I could use for analytical purposes. I have therefore chosen to use posters for coming of age feature films whether that be independant or bigger budget productions.

Conventions of a film poster:

• A focal point to draw the viewer's attention.
• The title is displayed in a large, bold font. 
• The genre of the film is clearly defined. 
• There is an indication of the film's release date. 
• Reviews, awards and praise the film has received. 
• Information on the director, cast and production company and other institutional information, (typically displayed at the bottom of the page). 

Purpose of a film poster:
The primary purpose of a film poster is to advertise the movie to it's particular target audience. The poster will typically provide some insight into the narrative and genre of the film and will often display the key protagonist within the main image of the poster. Posters also provide information for the target audience and will usually display a release date, critical acclaim and institutional information.

Filming Day Seven

We planned for this day to get the majority of out filming completed. Firstly we shot the scene in which the protagonist is taking an exam. We shot this footage at school and used props such as pens and paper. We shot this scene from a variety of different angles so that we could edit the sequence in such a way that would reflect the character's stress.

PICTURES

We then filmed Molly listening to music in school. We changed her costume for these scenes so that it would appear to be a different day. We also shot each clip from the same angle as we plan to edit the clips together into a montage sequence.

PICTURES

After this we shot the scenes of the character jogging in a forrest. For this we travelled to Newbottle Woods. We changed Molly's costuming and hair for this scene, to show that she is exercising. We shot a variety of different angles of the protagonist running towards a sunset. We also shot a scene of her listening to music with the same shot types as we had in earlier earphone clips.

PICTURES

We then shot the character scratching out initials from a tree at the same location. For this scene we filmed a variety of angles of the character coming across the tree, then proceeding to scratch at the initials using her car keys.

PICTURES

Later in the day we filmed Molly and myself drinking alcohol. We filmed this at Lucy's house and used canted angles and fast camera movements to correspond with the intoxication of the characters. We also filmed myself and molly putting on makeup before the scene to present us as getting ready to go out.

PICTURES

Finally, we filmed Molly revising for her exams. To shoot this we used a light box to at the forefront of the image to display the countdown until the exams. We kept the camera in exactly the same position and shot a series of small clips. In each clip the countdown changed, displaying that the character was getting closer and closer to having to sit her final exams. In each scene we increased the amount of paper and books in front of Molly and also changed her costume, hair and makeup in order to present time progressing.

Call Sheet 7

Filming Day Six

For this day we filmed our protagonist out shopping along Oxford high street. We shot a variety of clips on this day, most of which were candid. We chose to film Molly when she was being natural so that the scenes appeared more realistic and believable.

PICTURES

We also shot myself and Molly stood on a train station platform. This was a long-mid shot of the two of us standing in front of the camera while a train pulled into the station.

PICUTURES

Call Sheet 6